The idea for Mod-est Paris came to me during a family holiday. I watched my kids and their friends struggle to find modest, comfortable swimsuits that they actually liked. As a mother and someone with a childhood and educational background in Art and Design, I knew exactly what was missing—elegant, stylish swimwear that offered full coverage without compromising on comfort or aesthetics.

Driven by this need, I began researching and visiting numerous suppliers across the UK. Despite my efforts, none of them could deliver the designs and quality I envisioned. I realized that if I wanted something different, I’d have to create it myself. And produce it in the country known to be the home of fashion. Paris.

So, I got to work, sketching out designs and finally giving the green light for a small production run.

To my delight, friends and local families quickly took notice, and demand grew beyond what I ever expected. What started as a small project born out of necessity turned into a full-fledged brand. Today, Mod-est Paris is all about providing swimwear that makes women feel confident, beautiful, and comfortable, all while staying true to the values of modesty and elegance.

I’m so grateful for the support and love from our community, and I’m excited to continue this journey, creating swimwear that truly makes a difference. Thank you for being part of the Mod-est Paris story.

Esti x